Examine existing website
Using the existing site content to build a modern more engaging website. Identify the current user limitation with the existing site and the online booking system.
Identify three key audiences
Catering to three distinct types of visitors; coaches, parents and young apprentices seeking information. Rework the user flow for parents to book activities for their children and Schools seeking specific PE services.
Improved visual display
Focusing on using photography through key page layouts helped to convey the fresh new look for the site, improving engagement, and instilling trust. Combined with clear bold typography to promote key areas of the site easily and in an accessible way.
Integrated online booking
Extensive collaboration with Ignite Sports new online booking services was necessary to enable the site to integrated directly with the booking system and take payments whilst allowing users to register and purchase courses online. This included technical consultation and management with all parties.
The fully responsive design allows site visitors to view information and book courses on the go quickly.