Research and Exploration
Full testing and analysis of the existing App and it’s features. Understanding the millennial generation, their behaviours, wants and needs.
Wireframe out all screens of the App and look at simplifying the user journey and optimising the experience with quick wins to speed up interactive flow.
Creative Ideas + Feature Additions
After getting under the skin of the product group creative ideas around new features into big wins and small wins and begin process to bringing these ideas to life.
Design improvements for overall layouts and design, improved home-screen, clearer images and interactive elements.
Design New Features
Touch-2-re-wind, photo editor, caption battles, voice reply, Sound FX and animated media elements, branded sticker packs, and export to comic strip.